We specialize in trademark registration, protection and watch!
A brand is the symbolic representation of an identity whose function is to fix in the mind of the consumer a distinctive and visually perceptible sign of a product or service, always with the purpose of associating a qualitative value to that product / service.
WHY SHOULD YOU REGISTER YOUR BRAND?
It is essential that the product or service be differentiated from the competition. For this it is important and necessary to create a strong and attractive brand that adds values to the consumer. It must convey trust, and it is essential to ensure that it is unique in the market, using, for this, its registration of intellectual property.
It is important to emphasize that the trademark must always be registered, since only then can the owner protect it and prevent it from being plagiarized and used improperly.
Ensures the exclusivity of the use of the same, preventing third parties; without the consent of the holder; produce, manufacture, sell or otherwise exploit commercially and economically the trademark.
SECURITY AND LEGALITY
It increases business security and investment certainty. Guarantees to the trademark owner (in accordance with the terms of the Industrial Property Code, approved by Decree Law 36/2003 of March 5), its compliance and legality, thus avoiding the payment of a possible fine for infringement with usurpation of name and / or plagiarism of a mark, in which the law punishes with imprisonment up to 3 years or penalty / fine up to 360 days.
A fine may also be awarded for unfair competition, which may vary between € 3,000.00 to € 30,000.00.
It potentiates the source of revenue, since the brand owner can license it to third parties; or even expand its activity through franchises, generating new revenue for the receipt of royalties.
It creates a fundamental strategy for the conquest and loyalty of customers, who in identifying the brand, create with it, a relationship of proximity, giving it notoriety.
INTERNATIONAL SYMBOL (R)
Deterrence of potential frauds and inappropriate uses of the brand, enhanced by the use of the ® (Registered Trademark) symbol, which gives it credibility to customers and suppliers.
Protection of the denomination, logo and sector of activity in Portugal.
Protection of the denomination, logo and activity sector in the 28 countries in the European community.
Protection of the denomination, logo and activity sector outside the European community, selecting country by country.